- What is your understanding of CRM?
CRM refers to customer relationship management. This relates to a business strategy allowing a company to manage their interactions with clients and other sales prospects.
- Compare operational and analytical customer relationship management.
- Describe and differentiate the CRM technologies used by marketing departments and sales departments
- How could a sales department use operational CRM technologies?
- Describe business intelligence and its value to businesses
- Explain the problem associated with business intelligence. Describe the solution to this business problem
- What are two possible outcomes a company could get from using data mining?
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