Tuesday, May 31, 2011

Week Ten

  1. What is your understanding of CRM?
CRM refers to customer relationship management. This relates to a business strategy allowing a company to manage their interactions with clients and other sales prospects. 
  1. Compare operational and analytical customer relationship management.
  2. Describe and differentiate the CRM technologies used by marketing departments and sales departments
  3. How could a sales department use operational CRM technologies?
  4. Describe business intelligence and its value to businesses
  5. Explain the problem associated with business intelligence. Describe the solution to this business problem
  6. What are two possible outcomes a company could get from using data mining?

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